{"id":16079,"date":"2026-06-15T11:17:38","date_gmt":"2026-06-15T03:17:38","guid":{"rendered":"https:\/\/gaoshaoxing.com\/?p=16079"},"modified":"2026-08-01T03:16:57","modified_gmt":"2026-07-31T19:16:57","slug":"%e5%88%9b%e6%a1%88%e4%be%8b007phil-knight%ef%bc%9a%e6%8a%8a%e8%bf%90%e5%8a%a8%e9%9e%8b%e5%8f%98%e6%88%90%e4%b8%80%e7%a7%8d%e8%ba%ab%e4%bb%bd%e8%ae%a4%e5%90%8c","status":"publish","type":"post","link":"https:\/\/gaoshaoxing.com\/?p=16079","title":{"rendered":"[\u521b\u6848\u4f8b007]Phil Knight\uff1a\u628a\u8fd0\u52a8\u978b\u53d8\u6210\u4e00\u79cd\u8eab\u4efd\u8ba4\u540c"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u4e00\u53cc\u978b\u7684\u5236\u9020\u6210\u672c\u6ca1\u591a\u5c11\uff0c\u4e3a\u4ec0\u4e48\u6709\u4eba\u613f\u610f\u4e3a\u5b83\u6392\u961f\u3001\u52a0\u4ef7\u3001\u751a\u81f3\u6536\u85cf<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u53cc\u8fd0\u52a8\u978b\uff0c\u672c\u8d28\u4e0a\u662f\u6a61\u80f6\u3001\u7ec7\u7269\u548c\u4e00\u4e9b\u5de5\u827a\u7684\u7ec4\u5408\uff0c\u771f\u6b63\u7684\u5236\u9020\u6210\u672c\u5e76\u4e0d\u9ad8\u3002\u53ef\u5230\u4e86\u8010\u514b\u8fd9\u91cc\uff0c\u540c\u6837\u4e00\u53cc\u978b\uff0c\u6709\u4eba\u613f\u610f\u6392\u901a\u5bb5\u53bb\u62a2\uff0c\u613f\u610f\u7528\u51e0\u500d\u7684\u4ef7\u94b1\u5728\u4e8c\u624b\u5e02\u573a\u6536\u8d2d\uff0c\u751a\u81f3\u628a\u5b83\u5f53\u6210\u6536\u85cf\u54c1\u4f9b\u8d77\u6765\u3002\u4e2d\u95f4\u90a3\u4e00\u5927\u6bb5\u5dee\u4ef7\uff0c\u663e\u7136\u4e0d\u662f\u978b\u5e95\u548c\u978b\u9762\u672c\u8eab\u503c\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phil Knight \u505a\u7684\u4e8b\u60c5\uff0c\u8868\u9762\u770b\u662f\u5356\u978b\uff0c\u5b9e\u9645\u4e0a\u662f\u628a\u4e00\u53cc\u978b\u5356\u6210\u4e86\u4e00\u79cd\u8eab\u4efd\u3001\u4e00\u79cd\u6001\u5ea6\u3001\u4e00\u79cd\u60c5\u611f\u8ba4\u540c\u3002\u8fd9\u4e2a\u6848\u4f8b\u771f\u6b63\u503c\u5f97\u62c6\u7684\uff0c\u4e0d\u662f&#8221;\u8010\u514b\u978b\u8d28\u91cf\u597d&#8221;\uff0c\u800c\u662f\uff1a\u4e3a\u4ec0\u4e48\u9020\u978b\u7684\u5de5\u5382\u8d5a\u7684\u662f\u8f9b\u82e6\u7684\u52a0\u5de5\u8d39\uff0c\u800c Knight \u8fd9\u4e2a\u65e2\u4e0d\u53d1\u660e\u6750\u6599\u3001\u4e5f\u4e0d\u4eb2\u624b\u9020\u978b\u7684\u4eba\uff0c\u5374\u8d5a\u8d70\u4e86\u6700\u5927\u7684\u4e00\u5757\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b54\u6848\u85cf\u5728\u4ed6\u8d77\u6b65\u7684\u65b9\u5f0f\u91cc\u2014\u2014\u4ed6\u4ece\u4e00\u5f00\u59cb\uff0c\u5356\u7684\u5c31\u4e0d\u53ea\u662f\u978b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6848\u4f8b\u4eba\u7269<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Phil Knight \u51fa\u751f\u4e8e 1938 \u5e74\uff0c\u7f8e\u56fd\u4fc4\u52d2\u5188\u5dde\u3002\u4ed6\u5927\u5b66\u65f6\u662f\u4e00\u540d\u4e2d\u957f\u8dd1\u8fd0\u52a8\u5458\uff0c\u5e08\u4ece\u4f20\u5947\u7530\u5f84\u6559\u7ec3 Bill Bowerman\u3002\u8fd9\u4e2a\u8eab\u4efd\u5f88\u5173\u952e\uff1a\u4ed6\u4e0d\u662f\u4e00\u4e2a\u7eaf\u7cb9\u7684\u5546\u4eba\uff0c\u800c\u662f\u4e00\u4e2a\u771f\u6b63\u70ed\u7231\u8dd1\u6b65\u3001\u4e5f\u771f\u6b63\u61c2\u8fd0\u52a8\u5458\u9700\u8981\u4ec0\u4e48\u7684\u4eba\u3002\u540e\u6765\u4ed6\u53bb\u8bfb\u4e86\u5546\u5b66\u9662\uff0c\u5728\u4e00\u6b21\u4f5c\u4e1a\u91cc\u5199\u4e0b\u4e86\u4e00\u4e2a\u60f3\u6cd5\u2014\u2014\u628a\u7269\u7f8e\u4ef7\u5ec9\u7684\u65e5\u672c\u8dd1\u978b\u8fdb\u53e3\u5230\u7f8e\u56fd\uff0c\u53bb\u6311\u6218\u5f53\u65f6\u5360\u636e\u5e02\u573a\u7684\u5fb7\u56fd\u54c1\u724c\u3002\u8fd9\u4efd\u8bfe\u5802\u4f5c\u4e1a\uff0c\u6210\u4e86\u8010\u514b\u6700\u521d\u7684\u96cf\u5f62\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u7684\u642d\u6863 Bowerman \u5219\u662f\u53e6\u4e00\u534a\u62fc\u56fe\u3002\u8fd9\u4f4d\u6559\u7ec3\u75f4\u8ff7\u4e8e\u7814\u7a76\u5982\u4f55\u8ba9\u978b\u66f4\u8f7b\u3001\u66f4\u5feb\uff0c\u751a\u81f3\u4f1a\u7528\u5bb6\u91cc\u7684\u677e\u997c\u673a\u53bb\u8bd5\u9a8c\u978b\u5e95\u7eb9\u8def\u3002\u4e00\u4e2a\u61c2\u751f\u610f\u548c\u6e20\u9053\uff0c\u4e00\u4e2a\u61c2\u4ea7\u54c1\u548c\u8fd0\u52a8\u5458\uff0c\u4e24\u4e2a\u4eba\u51d1\u5728\u4e00\u8d77\uff0c\u4ece\u6700\u6734\u7d20\u7684\u5730\u65b9\u8d77\u6b65\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7406\u89e3 Knight \u7684\u5173\u952e\uff0c\u662f\u522b\u628a\u4ed6\u5f53\u6210\u4e00\u4e2a\u5929\u751f\u7684\u8425\u9500\u5927\u5e08\u3002\u4ed6\u8d77\u6b65\u65f6\u5176\u5b9e\u76f8\u5f53\u52a1\u5b9e\u3001\u751a\u81f3\u6709\u70b9\u571f\u2014\u2014\u5f00\u7740\u8f66\u5728\u505c\u8f66\u573a\u540e\u5907\u7bb1\u91cc\u5356\u978b\u3002\u771f\u6b63\u8ba9\u4ed6\u4e0e\u4f17\u4e0d\u540c\u7684\uff0c\u662f\u4ed6\u8eab\u5904\u8fd0\u52a8\u5458\u4e4b\u4e2d\u3001\u61c2\u5f97\u90a3\u79cd\u5bf9\u80dc\u5229\u548c\u81ea\u6211\u7a81\u7834\u7684\u6e34\u671b\uff0c\u5e76\u4e14\u540e\u6765\u627e\u5230\u4e86\u529e\u6cd5\uff0c\u628a\u8fd9\u79cd\u6e34\u671b\u548c\u4e00\u53cc\u978b\u7ed1\u5728\u4e86\u4e00\u8d77\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u4e00\u6876\u91d1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Knight \u7684\u7b2c\u4e00\u6876\u91d1\uff0c\u4e0d\u662f\u8010\u514b\u8fd9\u4e2a\u54c1\u724c\uff0c\u800c\u662f\u4ed6\u65e9\u5e74\u505a\u978b\u7c7b\u8fdb\u53e3\u5206\u9500\u65f6\uff0c\u79ef\u7d2f\u4e0b\u7684\u5bf9&#8221;\u8fd0\u52a8\u978b\u8fd9\u95e8\u751f\u610f\u5230\u5e95\u600e\u4e48\u8d5a\u94b1&#8221;\u7684\u7406\u89e3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u521b\u4e1a\u521d\u671f\uff0c\u4ed6\u5e76\u6ca1\u6709\u81ea\u5df1\u7684\u54c1\u724c\uff0c\u505a\u7684\u662f\u628a\u65e5\u672c\u8dd1\u978b\u8fdb\u53e3\u5230\u7f8e\u56fd\u6765\u5356\u3002\u4ed6\u548c Bowerman \u6210\u7acb\u516c\u53f8\uff0c\u5f00\u7740\u8f66\u53bb\u5404\u5730\u7684\u7530\u5f84\u6bd4\u8d5b\u73b0\u573a\uff0c\u76f4\u63a5\u628a\u978b\u5356\u7ed9\u8fd0\u52a8\u5458\u3002\u8fd9\u6bb5\u770b\u4f3c\u4e0d\u8d77\u773c\u7684\u7ecf\u5386\uff0c\u6559\u4f1a\u4e86\u4ed6\u4e24\u4ef6\u6781\u5176\u91cd\u8981\u7684\u4e8b\u3002\u7b2c\u4e00\uff0c\u4ed6\u6478\u6e05\u4e86\u8fd9\u95e8\u751f\u610f\u7684\u6210\u672c\u7ed3\u6784\u2014\u2014\u978b\u7684\u5236\u9020\u53ef\u4ee5\u5916\u5305\u7ed9\u6210\u672c\u66f4\u4f4e\u7684\u5de5\u5382\uff0c\u771f\u6b63\u7a00\u7f3a\u3001\u771f\u6b63\u503c\u94b1\u7684\uff0c\u4e0d\u662f\u751f\u4ea7\u73af\u8282\uff0c\u800c\u662f\u54c1\u724c\u548c\u6e20\u9053\u3002\u7b2c\u4e8c\uff0c\u4ed6\u53d1\u73b0\u8fd0\u52a8\u5458\u4e70\u978b\uff0c\u4e70\u7684\u4e0d\u53ea\u662f\u529f\u80fd\uff0c\u8fd8\u6709\u5bf9\u66f4\u5feb\u3001\u66f4\u5f3a\u7684\u90a3\u4efd\u5411\u5f80\uff1b\u8c01\u80fd\u627f\u8f7d\u8fd9\u79cd\u5411\u5f80\uff0c\u8c01\u5c31\u80fd\u8d85\u8d8a\u5355\u7eaf\u7684\u4ea7\u54c1\u7ade\u4e89\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u662f\u4ed6\u3002\u540c\u6837\u662f\u5356\u978b\u7684\u4eba\u5f88\u591a\uff0c\u4f46\u5927\u591a\u6570\u4eba\u628a\u5b83\u5f53\u6210\u4e00\u95e8&#8221;\u8fdb\u8d27\u3001\u52a0\u4ef7\u3001\u5356\u51fa&#8221;\u7684\u666e\u901a\u4e70\u5356\u3002Knight \u5374\u5728\u4e00\u7ebf\u770b\u6e05\u4e86\uff1a\u978b\u7684\u4ef7\u503c\u53ef\u4ee5\u8131\u79bb\u5b83\u7684\u7269\u7406\u6210\u672c\uff0c\u88ab\u9644\u52a0\u4e0a\u60c5\u611f\u548c\u8eab\u4efd\u3002\u8fd9\u4e2a\u8ba4\u77e5\uff0c\u662f\u4ed6\u771f\u6b63\u7684\u7b2c\u4e00\u6876\u91d1\u3002\u540e\u6765\u5f53\u4ed6\u548c\u65e5\u672c\u4f9b\u5e94\u5546\u95f9\u7ffb\u3001\u88ab\u8feb\u4ece\u96f6\u6253\u9020\u81ea\u5df1\u7684\u54c1\u724c\u65f6\uff0c\u6b63\u662f\u8fd9\u4efd\u8ba4\u77e5\uff0c\u8ba9\u4ed6\u77e5\u9053\u8be5\u5f80\u54ea\u4e2a\u65b9\u5411\u53d1\u529b\u2014\u2014\u4e0d\u662f\u53bb\u6bd4\u8c01\u7684\u978b\u66f4\u4fbf\u5b9c\uff0c\u800c\u662f\u53bb\u6bd4\u8c01\u7684\u978b\u66f4\u8ba9\u4eba\u5411\u5f80\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6838\u5fc3\u6545\u4e8b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8010\u514b\u771f\u6b63\u7684\u6545\u4e8b\uff0c\u4e0d\u5728\u978b\u7684\u505a\u5de5\u91cc\uff0c\u800c\u5728\u5b83\u5982\u4f55\u628a\u4e00\u53cc\u978b\u548c&#8221;\u80dc\u5229&#8221;\u8fd9\u4ef6\u4e8b\u7262\u7262\u710a\u5728\u4e00\u8d77\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8f6c\u6298\u70b9\u662f\u4e00\u573a\u88ab\u8feb\u7684\u72ec\u7acb\u3002\u65e9\u5e74\u8010\u514b\u7684\u524d\u8eab\u4f9d\u8d56\u65e5\u672c\u4f9b\u5e94\u5546\u4f9b\u8d27\uff0c\u540e\u6765\u53cc\u65b9\u5173\u7cfb\u7834\u88c2\uff0cKnight \u4e0d\u5f97\u4e0d\u63a8\u51fa\u81ea\u5df1\u7684\u54c1\u724c\u3002\u4ed6\u7ed9\u5b83\u8d77\u540d Nike\u2014\u2014\u80dc\u5229\u5973\u795e\u7684\u540d\u5b57\uff0c\u53c8\u82b1\u4e86\u6781\u5c11\u7684\u94b1\u4e70\u4e0b\u4e86\u90a3\u4e2a\u540e\u6765\u4ef7\u503c\u8fde\u57ce\u7684\u5bf9\u52fe\u6807\u5fd7\u3002\u4ece\u8fd9\u4e00\u523b\u8d77\uff0c\u4ed6\u8981\u505a\u7684\u4e0d\u518d\u662f\u8f6c\u5356\u522b\u4eba\u7684\u978b\uff0c\u800c\u662f\u4ece\u5934\u5b9a\u4e49\u4e00\u4e2a\u5c5e\u4e8e\u81ea\u5df1\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u627e\u5230\u7684\u6838\u5fc3\u6253\u6cd5\uff0c\u662f\u628a\u54c1\u724c\u548c\u9876\u5c16\u8fd0\u52a8\u5458\u7ed1\u5b9a\u3002\u8010\u514b\u5f88\u65e9\u5c31\u61c2\u5f97\uff0c\u4e0e\u5176\u81ea\u5df1\u5439\u5618\u978b\u6709\u591a\u597d\uff0c\u4e0d\u5982\u8ba9\u6700\u5f3a\u7684\u8fd0\u52a8\u5458\u7a7f\u7740\u5b83\u53bb\u8d62\u3002\u5f53\u6d88\u8d39\u8005\u770b\u5230\u81ea\u5df1\u5d07\u62dc\u7684\u51a0\u519b\u811a\u4e0a\u662f\u90a3\u4e2a\u5bf9\u52fe\u65f6\uff0c\u978b\u5c31\u4e0d\u518d\u53ea\u662f\u978b\uff0c\u800c\u6210\u4e86\u901a\u5f80&#8221;\u548c\u5076\u50cf\u4e00\u6837&#8221;\u7684\u4e00\u5f20\u95e8\u7968\u3002\u8fd9\u5957\u903b\u8f91\u5728\u4e0e\u8fc8\u514b\u5c14\u00b7\u4e54\u4e39\u7684\u5408\u4f5c\u4e0a\u88ab\u63a8\u5411\u4e86\u9876\u70b9\u2014\u2014\u8010\u514b\u6ca1\u6709\u628a Air Jordan \u5f53\u6210\u4e00\u6b3e\u666e\u901a\u7403\u978b\uff0c\u800c\u662f\u56f4\u7ed5\u4e00\u4e2a\u8fd0\u52a8\u5458\u6253\u9020\u4e86\u4e00\u6574\u4e2a\u6709\u6545\u4e8b\u3001\u6709\u4e2a\u6027\u3001\u6709\u4fe1\u4ef0\u7684\u7cfb\u5217\u3002\u4eba\u4eec\u4e70\u7684\u65e9\u5df2\u4e0d\u662f\u6c14\u57ab\u548c\u76ae\u9769\uff0c\u800c\u662f\u4e54\u4e39\u6240\u4ee3\u8868\u7684\u90a3\u79cd\u4e0d\u670d\u8f93\u3001\u8981\u98de\u8d77\u6765\u7684\u7cbe\u795e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u6b64\u540c\u65f6\uff0c\u8010\u514b\u628a&#8221;\u8bb2\u6545\u4e8b&#8221;\u8fd9\u4ef6\u4e8b\u505a\u6210\u4e86\u6838\u5fc3\u80fd\u529b\u3002\u90a3\u53e5&#8221;Just Do It&#8221;\u4e0d\u662f\u5728\u63cf\u8ff0\u4e00\u53cc\u978b\u7684\u6027\u80fd\uff0c\u800c\u662f\u5728\u5411\u6bcf\u4e00\u4e2a\u666e\u901a\u4eba\u558a\u8bdd\uff1a\u522b\u72b9\u8c6b\uff0c\u53bb\u505a\u3002\u5b83\u628a\u8fd0\u52a8\u4ece\u5c11\u6570\u4e13\u4e1a\u9009\u624b\u7684\u9886\u57df\uff0c\u53d8\u6210\u4e86\u6bcf\u4e2a\u666e\u901a\u4eba\u90fd\u80fd\u53c2\u4e0e\u7684\u81ea\u6211\u6311\u6218\u3002\u800c\u5236\u9020\uff0c\u5219\u88ab Knight 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class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u662f\u4ed6\u8d62\u4e86<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f1a\u9020\u978b\u3001\u80fd\u5356\u978b\u7684\u4eba\u90a3\u4e48\u591a\uff0c\u4e3a\u4ec0\u4e48\u662f Knight \u628a\u8fd0\u52a8\u978b\u505a\u6210\u4e86\u8eab\u4efd\u7684\u8c61\u5f81\uff1f\u7b2c\u4e00\uff0c\u4ed6\u5f88\u65e9\u5c31\u770b\u6e05\u5e76\u62bc\u6ce8\u4e86&#8221;\u54c1\u724c\u5927\u4e8e\u5236\u9020&#8221;\u3002\u5f53\u522b\u4eba\u8fd8\u5728\u6bd4\u62fc\u5de5\u827a\u548c\u4ef7\u683c\u65f6\uff0c\u4ed6\u5df2\u7ecf\u628a\u91cd\u5fc3\u653e\u5728\u4e86\u6545\u4e8b\u3001\u5f62\u8c61\u548c\u60c5\u611f\u4e0a\uff0c\u5e76\u679c\u65ad\u628a\u4f4e\u4ef7\u503c\u7684\u751f\u4ea7\u5916\u5305\u51fa\u53bb\uff0c\u8ba9\u81ea\u5df1\u96c6\u4e2d\u5728\u6700\u503c\u94b1\u7684\u73af\u8282\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e8c\uff0c\u4ed6\u627e\u5230\u4e86\u627f\u8f7d\u60c5\u611f\u7684\u6700\u4f73\u8f7d\u4f53\u2014\u2014\u9876\u5c16\u8fd0\u52a8\u5458\u3002\u7528\u51a0\u519b\u6765\u8bc1\u660e\u548c\u653e\u5927\u54c1\u724c\uff0c\u6bd4\u4efb\u4f55\u5e7f\u544a\u8bcd\u90fd\u66f4\u6709\u8bf4\u670d\u529b\uff0c\u56e0\u4e3a\u5b83\u628a\u6d88\u8d39\u8005\u7684\u5d07\u62dc\u548c\u5411\u5f80\uff0c\u76f4\u63a5\u6ce8\u5165\u4e86\u4ea7\u54c1\u3002\u7b2c\u4e09\uff0c\u4ed6\u61c2\u5f97\u5982\u4f55\u6301\u7eed\u8bb2\u6545\u4e8b\u3002\u4ece\u54c1\u724c\u540d\u3001\u6807\u5fd7\uff0c\u5230&#8221;Just Do 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