{"id":16542,"date":"2026-07-05T20:23:06","date_gmt":"2026-07-05T12:23:06","guid":{"rendered":"https:\/\/gaoshaoxing.com\/?p=16542"},"modified":"2026-07-05T20:23:06","modified_gmt":"2026-07-05T12:23:06","slug":"%e5%88%9b%e6%a1%88%e4%be%8b018neil-blumenthal%ef%bc%9a%e6%8a%8a%e5%87%a0%e7%99%be%e7%be%8e%e5%85%83%e7%9a%84%e7%9c%bc%e9%95%9c%e5%8d%96%e5%9b%9e%e4%b9%9d%e5%8d%81%e4%ba%94%e7%be%8e%e5%85%83","status":"publish","type":"post","link":"https:\/\/gaoshaoxing.com\/?p=16542","title":{"rendered":"[\u521b\u6848\u4f8b018]Neil Blumenthal\uff1a\u628a\u51e0\u767e\u7f8e\u5143\u7684\u773c\u955c\u5356\u56de\u4e5d\u5341\u4e94\u7f8e\u5143"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/gaoshaoxing-blog.oss-accelerate.aliyuncs.com\/wp-content\/uploads\/2026\/07\/E00A7CFC-39AE-435C-A828-5C725791F545-1024x438.png\" alt=\"\" class=\"wp-image-16544\" srcset=\"https:\/\/gaoshaoxing-blog.oss-accelerate.aliyuncs.com\/wp-content\/uploads\/2026\/07\/E00A7CFC-39AE-435C-A828-5C725791F545-1024x438.png 1024w, https:\/\/gaoshaoxing-blog.oss-accelerate.aliyuncs.com\/wp-content\/uploads\/2026\/07\/E00A7CFC-39AE-435C-A828-5C725791F545-300x128.png 300w, https:\/\/gaoshaoxing-blog.oss-accelerate.aliyuncs.com\/wp-content\/uploads\/2026\/07\/E00A7CFC-39AE-435C-A828-5C725791F545-768x328.png 768w, https:\/\/gaoshaoxing-blog.oss-accelerate.aliyuncs.com\/wp-content\/uploads\/2026\/07\/E00A7CFC-39AE-435C-A828-5C725791F545-1536x656.png 1536w, https:\/\/gaoshaoxing-blog.oss-accelerate.aliyuncs.com\/wp-content\/uploads\/2026\/07\/E00A7CFC-39AE-435C-A828-5C725791F545.png 1919w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e00\u526f\u773c\u955c\u7684\u6210\u672c\u53ea\u6709\u51e0\u7f8e\u5143\uff0c\u4e3a\u4ec0\u4e48\u80fd\u5356\u5230\u51e0\u767e\u7f8e\u5143\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u591a\u6570\u4eba\u7b2c\u4e00\u6b21\u914d\u773c\u955c\u65f6\uff0c\u5f88\u5c11\u4f1a\u8ffd\u95ee\u4e00\u4e2a\u95ee\u9898\uff1a\u8fd9\u4e1c\u897f\u51ed\u4ec0\u4e48\u8fd9\u4e48\u8d35\uff1f\u955c\u6846\u662f\u5851\u6599\u6216\u91d1\u5c5e\uff0c\u955c\u7247\u662f\u6253\u78e8\u8fc7\u7684\u73bb\u7483\u6216\u6811\u8102\uff0c\u6750\u6599\u6210\u672c\u5176\u5b9e\u5f88\u4f4e\u3002\u53ef\u5230\u4e86\u5e97\u91cc\uff0c\u4e00\u526f\u50cf\u6837\u7684\u773c\u955c\u52a8\u8f84\u8981\u51e0\u767e\u7f8e\u5143\uff0c\u548c\u4e00\u90e8\u624b\u673a\u5dee\u4e0d\u591a\u3002\u4eba\u4eec\u9ed8\u9ed8\u63a5\u53d7\u4e86\u8fd9\u4e2a\u4ef7\u683c\uff0c\u56e0\u4e3a\u5927\u5bb6\u90fd\u8fd9\u4e48\u5356\uff0c\u597d\u50cf\u672c\u8be5\u5982\u6b64\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Warby Parker \u7684\u6545\u4e8b\uff0c\u5c31\u662f\u4ece\u6709\u4eba\u4e0d\u63a5\u53d7\u8fd9\u4e2a\u201c\u672c\u8be5\u5982\u6b64\u201d\u5f00\u59cb\u7684\u3002\u5b83\u7684\u51e0\u4f4d\u521b\u59cb\u4eba\u6ca1\u6709\u53d1\u660e\u65b0\u7684\u955c\u7247\u6280\u672f\uff0c\u4e5f\u6ca1\u6709\u505a\u51fa\u66f4\u597d\u770b\u7684\u955c\u6846\uff0c\u4ed6\u4eec\u505a\u7684\u4e8b\u60c5\u542c\u8d77\u6765\u7b80\u5355\u5f97\u6709\u70b9\u65e0\u804a\uff1a\u628a\u4e00\u526f\u672c\u6765\u5356\u4e09\u767e\u7f8e\u5143\u7684\u773c\u955c\uff0c\u5356\u56de\u4e5d\u5341\u4e94\u7f8e\u5143\u3002\u4f46\u771f\u6b63\u96be\u7684\u4e0d\u662f\u5b9a\u8fd9\u4e2a\u4ef7\uff0c\u800c\u662f\u56de\u7b54\u4e00\u8fde\u4e32\u968f\u4e4b\u800c\u6765\u7684\u95ee\u9898\u2014\u2014\u4e3a\u4ec0\u4e48\u4ee5\u524d\u6ca1\u4eba\u8fd9\u4e48\u505a\uff1f\u4e3a\u4ec0\u4e48\u773c\u955c\u884c\u4e1a\u80fd\u957f\u671f\u7ef4\u6301\u8fd9\u4e48\u9ad8\u7684\u4ef7\u683c\uff1f\u4ee5\u53ca\uff0c\u5982\u679c\u773c\u955c\u5fc5\u987b\u5148\u6234\u4e0a\u8bd5\u8bd5\uff0c\u600e\u4e48\u53ef\u80fd\u5728\u7f51\u4e0a\u5356\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u7bc7\u6848\u4f8b\u8981\u62c6\u7684\uff0c\u4e0d\u662f\u201c\u4ed6\u4eec\u505a\u4e86\u4fbf\u5b9c\u773c\u955c\u201d\uff0c\u800c\u662f\u201c\u4e3a\u4ec0\u4e48\u662f\u4ed6\u4eec\uff0c\u770b\u7a7f\u5e76\u7ed5\u5f00\u4e86\u4e00\u4e2a\u88ab\u5784\u65ad\u591a\u5e74\u7684\u884c\u4e1a\u201d\u3002Neil Blumenthal \u5bf9\u5e94\u7684\u8d22\u5bcc\u521b\u9020\u65b9\u5f0f\uff0c\u4e0d\u662f\u628a\u4ea7\u54c1\u505a\u5f97\u66f4\u597d\uff0c\u800c\u662f\u780d\u6389\u4e00\u6574\u6761\u88ab\u4e2d\u95f4\u5546\u548c\u54c1\u724c\u5c42\u5c42\u52a0\u4ef7\u7684\u94fe\u6761\uff0c\u76f4\u63a5\u628a\u540c\u6837\u7684\u4e1c\u897f\u5356\u7ed9\u6d88\u8d39\u8005\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6848\u4f8b\u4eba\u7269<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Warby Parker \u7531\u56db\u4e2a\u4eba\u5728 2010 \u5e74\u5171\u540c\u521b\u529e\uff0c\u4ed6\u4eec\u5f53\u65f6\u90fd\u662f\u5bbe\u5915\u6cd5\u5c3c\u4e9a\u5927\u5b66\u6c83\u987f\u5546\u5b66\u9662\u7684 MBA \u5b66\u751f\uff1aNeil Blumenthal\u3001Dave Gilboa\u3001Andy Hunt \u548c Jeff Raider\u3002\u6545\u4e8b\u91cc\u88ab\u53cd\u590d\u8bb2\u8ff0\u7684\u4e00\u4e2a\u77ac\u95f4\uff0c\u662f Dave Gilboa \u5728\u4e00\u6b21\u80cc\u5305\u65c5\u884c\u4e2d\u5f04\u4e22\u4e86\u773c\u955c\uff0c\u56de\u6765\u91cd\u65b0\u914d\u7684\u65f6\u5019\uff0c\u88ab\u9ad8\u5f97\u79bb\u8c31\u7684\u4ef7\u683c\u9707\u4f4f\u4e86\u2014\u2014\u4e00\u526f\u773c\u955c\u5c45\u7136\u8981\u82b1\u6389\u4ed6\u76f8\u5f53\u4e8e\u4e00\u90e8\u65b0 iPhone \u7684\u94b1\u3002\u4ed6\u628a\u8fd9\u4e2a\u7591\u95ee\u5e26\u56de\u5b66\u6821\uff0c\u51e0\u4e2a\u4eba\u8d8a\u804a\u8d8a\u89c9\u5f97\u4e0d\u5bf9\u52b2\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56db\u4e2a\u4eba\u91cc\uff0c\u771f\u6b63\u8ba9\u8fd9\u4e2a\u60f3\u6cd5\u843d\u5730\u7684\u5173\u952e\uff0c\u662f Neil Blumenthal \u7684\u7ecf\u5386\u3002\u5728\u8bfb\u5546\u5b66\u9662\u4e4b\u524d\uff0c\u4ed6\u5728\u4e00\u5bb6\u53eb VisionSpring \u7684\u975e\u8425\u5229\u673a\u6784\u5de5\u4f5c\uff0c\u8fd9\u5bb6\u673a\u6784\u7684\u4f7f\u547d\u662f\u7ed9\u53d1\u5c55\u4e2d\u56fd\u5bb6\u4e70\u4e0d\u8d77\u773c\u955c\u7684\u4eba\u63d0\u4f9b\u5ec9\u4ef7\u773c\u955c\u3002\u6b63\u662f\u8fd9\u6bb5\u7ecf\u5386\uff0c\u8ba9\u4ed6\u6bd4\u51e0\u4e4e\u6240\u6709\u4eba\u90fd\u66f4\u6e05\u695a\u4e24\u4ef6\u4e8b\uff1a\u7b2c\u4e00\uff0c\u4e00\u526f\u773c\u955c\u771f\u6b63\u7684\u5236\u9020\u6210\u672c\u5176\u5b9e\u975e\u5e38\u4f4e\uff1b\u7b2c\u4e8c\uff0c\u4e00\u526f\u5408\u9002\u7684\u773c\u955c\u80fd\u5b9e\u5b9e\u5728\u5728\u5730\u6539\u53d8\u4e00\u4e2a\u4eba\u7684\u751f\u6d3b\u2014\u2014\u7814\u7a76\u663e\u793a\uff0c\u6234\u4e0a\u773c\u955c\u7684\u4eba\u751f\u4ea7\u529b\u548c\u6536\u5165\u90fd\u4f1a\u660e\u663e\u63d0\u9ad8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u6bb5\u80cc\u666f\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u51b3\u5b9a\u4e86 Neil \u770b\u8fd9\u4e2a\u884c\u4e1a\u7684\u89d2\u5ea6\u548c\u522b\u4eba\u4e0d\u540c\u3002\u666e\u901a\u6d88\u8d39\u8005\u53ea\u89c9\u5f97\u201c\u773c\u955c\u771f\u8d35\u201d\uff0c\u800c\u4ed6\u77e5\u9053\u773c\u955c\u4e3a\u4ec0\u4e48\u8d35\u3001\u8d35\u5728\u54ea\u91cc\u3001\u4ee5\u53ca\u8fd9\u4e2d\u95f4\u6709\u591a\u5927\u7684\u6c34\u5206\u3002\u4ed6\u4e0d\u662f\u88ab\u9ad8\u4ef7\u5413\u9000\u7684\u4eba\uff0c\u800c\u662f\u80fd\u7b97\u6e05\u695a\u8fd9\u7b14\u8d26\u3001\u5e76\u4e14\u77e5\u9053\u53e6\u4e00\u6761\u8def\u53ef\u884c\u7684\u4eba\u3002\u56db\u4e2a\u6ca1\u6709\u773c\u955c\u884c\u4e1a\u80cc\u666f\u7684\u5546\u5b66\u9662\u5b66\u751f\uff0c\u51d1\u5728\u4e00\u8d77\u505a\u6210\u8fd9\u4ef6\u4e8b\uff0c\u9760\u7684\u4e0d\u662f\u884c\u4e1a\u7ecf\u9a8c\uff0c\u800c\u6070\u6070\u662f\u4e00\u4e2a\u5c40\u5916\u4eba\u5bf9\u6210\u672c\u7ed3\u6784\u7684\u6e05\u9192\u5224\u65ad\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u4e00\u6876\u91d1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Warby Parker \u7684\u7b2c\u4e00\u6876\u91d1\uff0c\u5982\u679c\u53ea\u770b\u94b1\uff0c\u4e0d\u8fc7\u662f\u51e0\u4e2a\u5b66\u751f\u51d1\u8d77\u6765\u7684\u542f\u52a8\u8d44\u91d1\u3002\u4f46\u5982\u679c\u7406\u89e3\u6210\u4ed6\u4eec\u7b2c\u4e00\u6b21\u771f\u6b63\u63e1\u4f4f\u7684\u3001\u522b\u4eba\u6ca1\u6709\u7684\u4e1c\u897f\uff0c\u90a3\u5c31\u662f Neil \u5728 VisionSpring \u79ef\u7d2f\u7684\u5bf9\u6574\u4e2a\u773c\u955c\u4f9b\u5e94\u94fe\u7684\u7406\u89e3\uff0c\u4ee5\u53ca\u4e00\u4e2a\u88ab\u5927\u591a\u6570\u4eba\u5ffd\u7565\u7684\u884c\u4e1a\u771f\u76f8\uff1a\u773c\u955c\u4e4b\u6240\u4ee5\u8d35\uff0c\u4e0d\u662f\u56e0\u4e3a\u96be\u505a\uff0c\u800c\u662f\u56e0\u4e3a\u8fd9\u4e2a\u5e02\u573a\u88ab\u9ad8\u5ea6\u5784\u65ad\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u4eec\u5f88\u5feb\u770b\u6e05\u4e86\u8fd9\u6761\u94fe\u6761\u3002\u5168\u7403\u773c\u955c\u884c\u4e1a\u957f\u671f\u88ab\u5c11\u6570\u5de8\u5934\u4e3b\u5bfc\uff0c\u5176\u4e2d\u4e00\u5bb6\u610f\u5927\u5229\u516c\u53f8\u51e0\u4e4e\u638c\u63a7\u4e86\u4ece\u5236\u9020\u5230\u96f6\u552e\u7684\u6bcf\u4e00\u73af\u2014\u2014\u5b83\u65e2\u751f\u4ea7\u955c\u6846\uff0c\u53c8\u62e5\u6709\u4f17\u591a\u773c\u955c\u54c1\u724c\uff0c\u8fd8\u4e70\u4e0b\u4e86\u5927\u91cf\u8fde\u9501\u773c\u955c\u5e97\u3002\u4f60\u4ee5\u4e3a\u81ea\u5df1\u5728\u4e0d\u540c\u54c1\u724c\u3001\u4e0d\u540c\u5546\u5e97\u4e4b\u95f4\u6311\u9009\uff0c\u5b9e\u9645\u4e0a\u80cc\u540e\u5f88\u53ef\u80fd\u662f\u540c\u4e00\u5bb6\u516c\u53f8\u3002\u5f53\u8bbe\u8ba1\u3001\u751f\u4ea7\u3001\u54c1\u724c\u3001\u6e20\u9053\u90fd\u63e1\u5728\u4e00\u53ea\u624b\u91cc\u65f6\uff0c\u4ef7\u683c\u81ea\u7136\u53ef\u4ee5\u88ab\u62ac\u5230\u8fdc\u9ad8\u4e8e\u6210\u672c\u7684\u6c34\u5e73\uff0c\u800c\u6d88\u8d39\u8005\u51e0\u4e4e\u6ca1\u6709\u522b\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u201c\u662f\u4ed6\u4eec\u201d\u3002\u770b\u51fa\u4e00\u4e2a\u884c\u4e1a\u88ab\u5784\u65ad\u5e76\u4e0d\u96be\uff0c\u96be\u7684\u662f\u540c\u65f6\u5177\u5907\u4e09\u6837\u4e1c\u897f\uff1a\u77e5\u9053\u6210\u672c\u5230\u5e95\u6709\u591a\u4f4e\uff0c\u77e5\u9053\u600e\u4e48\u7ed5\u5f00\u4e2d\u95f4\u73af\u8282\u81ea\u5df1\u7ec4\u7ec7\u751f\u4ea7\uff0c\u4ee5\u53ca\u6709\u52c7\u6c14\u76f8\u4fe1\u6d88\u8d39\u8005\u613f\u610f\u6362\u4e00\u79cd\u65b9\u5f0f\u4e70\u773c\u955c\u3002Neil 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class=\"wp-block-heading\">\u4ed6\u521b\u9020\u4e86\u4ec0\u4e48\u4ef7\u503c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece\u6d88\u8d39\u8005\u89d2\u5ea6\u770b\uff0c\u4ed6\u4eec\u521b\u9020\u7684\u662f\u4e00\u4e2a\u957f\u671f\u88ab\u5784\u65ad\u538b\u7740\u7684\u54c1\u7c7b\u91cc\uff0c\u4e00\u4e2a\u4fbf\u5b9c\u3001\u4f53\u9762\u3001\u8fd8\u5e26\u70b9\u4e50\u8da3\u7684\u9009\u62e9\u3002\u4ed6\u4eec\u8ba9\u914d\u4e00\u526f\u773c\u955c\u4e0d\u518d\u662f\u4e00\u7b14\u8ba9\u4eba\u8089\u75bc\u7684\u5f00\u9500\uff0c\u4e5f\u4e0d\u518d\u9700\u8981\u5728\u5e97\u91cc\u88ab\u53cd\u590d\u63a8\u9500\u3002\u5bf9\u65e0\u6570\u666e\u901a\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u8fd9\u662f\u5b9e\u5b9e\u5728\u5728\u7701\u4e0b\u7684\u94b1\u548c\u7701\u4e0b\u7684\u5fc3\u7406\u8d1f\u62c5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece\u4ea7\u4e1a\u89d2\u5ea6\u770b\uff0c\u4ed6\u4eec\u51e0\u4e4e\u6210\u4e86\u4e00\u4e2a\u65b0\u5546\u4e1a\u8303\u5f0f\u7684\u4ee3\u540d\u8bcd\u3002\u4eca\u5929\u4eba\u4eec\u8bf4\u8d77\u201c\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u201d\u7684\u54c1\u724c\u6253\u6cd5\uff0cWarby Parker \u5f80\u5f80\u662f\u88ab\u7b2c\u4e00\u4e2a\u63d0\u8d77\u7684\u6837\u677f\uff1a\u76ef\u4f4f\u4e00\u4e2a\u88ab\u4e2d\u95f4\u5546\u5c42\u5c42\u52a0\u4ef7\u7684\u54c1\u7c7b\uff0c\u780d\u6389\u4e2d\u95f4\u73af\u8282\uff0c\u81ea\u5df1\u638c\u63e1\u8bbe\u8ba1\u548c\u54c1\u724c\uff0c\u7528\u4e92\u8054\u7f51\u76f4\u63a5\u89e6\u8fbe\u7528\u6237\uff0c\u518d\u7528\u4e00\u4e2a\u806a\u660e\u7684\u529e\u6cd5\u89e3\u51b3\u7ebf\u4e0a\u4f53\u9a8c\u7684\u77ed\u677f\u3002\u8fd9\u5957\u6253\u6cd5\u540e\u6765\u88ab\u642c\u5230\u4e86\u5e8a\u57ab\u3001\u5243\u987b\u5200\u3001\u884c\u674e\u7bb1\u3001\u62a4\u80a4\u54c1\u7b49\u65e0\u6570\u884c\u4e1a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece\u8d22\u5bcc\u521b\u9020\u7684\u89d2\u5ea6\u770b\uff0c\u4ed6\u4eec\u8bc1\u660e\u4e86\u4e00\u4ef6\u4e8b\uff1a\u5728\u4e00\u4e2a\u4ef7\u683c\u8fdc\u9ad8\u4e8e\u6210\u672c\u7684\u6210\u719f\u884c\u4e1a\u91cc\uff0c\u6700\u5927\u7684\u673a\u4f1a\u5f80\u5f80\u4e0d\u662f\u628a\u4ea7\u54c1\u505a\u5f97\u66f4\u70ab\uff0c\u800c\u662f\u91cd\u6784\u5206\u53d1\u65b9\u5f0f\u3002\u8c01\u80fd\u628a\u987e\u5ba2\u548c\u4ea7\u54c1\u4e4b\u95f4\u90a3\u6761\u53c8\u957f\u53c8\u8d35\u7684\u94fe\u6761\u538b\u77ed\uff0c\u8c01\u5c31\u80fd\u540c\u65f6\u7ed9\u6d88\u8d39\u8005\u66f4\u4f4e\u7684\u4ef7\u683c\u3001\u7ed9\u81ea\u5df1\u7559\u4e0b\u66f4\u5065\u5eb7\u7684\u5229\u6da6\u3002\u4ef7\u503c\u4e0d\u662f\u51ed\u7a7a\u521b\u9020\u7684\uff0c\u800c\u662f\u4ece\u88ab\u4e2d\u95f4\u73af\u8282\u5403\u6389\u7684\u90a3\u90e8\u5206\u91cc\u91cd\u65b0\u593a\u56de\u6765\u7684\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9e\u529b\u3001\u65f6\u4ee3\u4e0e\u8fd0\u6c14<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u628a\u4ed6\u4eec\u7684\u6210\u529f\u5982\u5b9e\u62c6\u5f00\uff0c\u5b9e\u529b\u7684\u90e8\u5206\u5f88\u6e05\u695a\uff1a\u5bf9\u6210\u672c\u7ed3\u6784\u7684\u6e05\u9192\u5224\u65ad\uff0c\u628a\u7ebf\u4e0b\u4f53\u9a8c\u642c\u56de\u5bb6\u7684\u4ea7\u54c1\u8bbe\u8ba1\uff0c\u4ee5\u53ca\u628a\u4e00\u4e2a\u4f4e\u4ef7\u54c1\u724c\u505a\u51fa\u683c\u8c03\u7684\u54c1\u724c\u80fd\u529b\u3002\u8fd9\u51e0\u6837\u52a0\u5728\u4e00\u8d77\uff0c\u624d\u8ba9\u201c\u4fbf\u5b9c\u201d\u6ca1\u6709\u53d8\u6210\u201c\u5ec9\u4ef7\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65f6\u4ee3\u7684\u90e8\u5206\u4e5f\u4e0d\u80fd\u5ffd\u7565\u3002\u4ed6\u4eec\u8d77\u6b65\u7684 2010 \u5e74\u524d\u540e\uff0c\u6b63\u662f\u7f51\u8d2d\u4e60\u60ef\u6210\u719f\u3001\u793e\u4ea4\u5a92\u4f53\u5174\u8d77\u7684\u65f6\u5019\u3002\u6d88\u8d39\u8005\u5df2\u7ecf\u613f\u610f\u5728\u7f51\u4e0a\u4e70\u8d8a\u6765\u8d8a\u591a\u7684\u4e1c\u897f\uff0c\u5e74\u8f7b\u4e00\u4ee3\u4e5f\u66f4\u4fe1\u4efb\u65b0\u54c1\u724c\u3001\u66f4\u8ba4\u540c\u5e26\u6709\u4ef7\u503c\u89c2\u7684\u6d88\u8d39\u3002\u5982\u679c\u65e9\u5341\u5e74\uff0c\u5c45\u5bb6\u8bd5\u6234\u7684\u7269\u6d41\u6210\u672c\u548c\u6d88\u8d39\u8005\u7684\u63a5\u53d7\u5ea6\u90fd\u53ef\u80fd\u8ba9\u8fd9\u4ef6\u4e8b\u96be\u4ee5\u6210\u7acb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd0\u6c14\u7684\u90e8\u5206\u8981\u8bda\u5b9e\u627f\u8ba4\uff1a\u4e0a\u7ebf\u521d\u671f\u5a92\u4f53\u7684\u5173\u6ce8\u3001\u8fc5\u901f\u8d70\u7ea2\u5e26\u6765\u7684\u7b49\u5019\u540d\u5355\uff0c\u90fd\u6709\u5076\u7136\u7684\u6210\u5206\u3002\u4f46\u8fd9\u91cc\u540c\u6837\u6709\u4e2a\u5bb9\u6613\u88ab\u8bef\u89e3\u7684\u5730\u65b9\u2014\u2014\u4ed6\u4eec\u4e0d\u662f\u649e\u4e0a\u4e86\u98ce\u53e3\u5c31\u4e00\u98de\u51b2\u5929\uff0c\u800c\u662f\u5148\u628a\u5b9a\u4ef7\u3001\u8bd5\u6234\u3001\u54c1\u724c\u3001\u4f9b\u5e94\u94fe\u8fd9\u4e9b\u57fa\u672c\u529f\u90fd\u505a\u624e\u5b9e\u4e86\uff0c\u98ce\u53e3\u624d\u6709\u4e1c\u897f\u53ef\u5439\u3002\u5a92\u4f53\u80fd\u8ba9\u4e00\u4e2a\u5df2\u7ecf\u6210\u7acb\u7684\u6a21\u5f0f\u52a0\u901f\uff0c\u5374\u6ca1\u529e\u6cd5\u66ff\u4e00\u4e2a\u8fd8\u6ca1\u60f3\u6e05\u695a\u7684\u751f\u610f\u521b\u9020\u9700\u6c42\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u529f\u5fc5\u8981\u5173\u952e\u8981\u7d20<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e00\uff0c\u5fc5\u987b\u76ef\u4f4f\u4e00\u4e2a\u4ef7\u683c\u8fdc\u9ad8\u4e8e\u6210\u672c\u3001\u88ab\u4e2d\u95f4\u73af\u8282\u5c42\u5c42\u52a0\u4ef7\u7684\u54c1\u7c7b\u3002\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u8fd9\u5957\u6253\u6cd5\uff0c\u53ea\u6709\u5728\u201c\u4e2d\u95f4\u6c34\u5206\u8db3\u591f\u5927\u201d\u7684\u884c\u4e1a\u91cc\u624d\u6210\u7acb\u3002\u773c\u955c\u6b63\u662f\u8fd9\u6837\u4e00\u4e2a\u5178\u578b\uff1a\u5236\u9020\u4fbf\u5b9c\uff0c\u552e\u4ef7\u6602\u8d35\uff0c\u4e2d\u95f4\u662f\u6f2b\u957f\u7684\u52a0\u4ef7\u94fe\u6761\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e8c\uff0c\u5fc5\u987b\u80fd\u7ed5\u5f00\u4e2d\u95f4\u5546\u3001\u81ea\u5df1\u7ec4\u7ec7\u4ece\u8bbe\u8ba1\u5230\u4ea4\u4ed8\u7684\u5168\u8fc7\u7a0b\u3002\u770b\u51fa\u673a\u4f1a\u4e0d\u591f\uff0c\u8fd8\u5f97\u771f\u7684\u6709\u80fd\u529b\u628a\u8d27\u505a\u51fa\u6765\u3001\u9001\u5230\u6d88\u8d39\u8005\u624b\u91cc\u3002Neil \u5728\u516c\u76ca\u673a\u6784\u79ef\u7d2f\u7684\u4f9b\u5e94\u94fe\u7406\u89e3\uff0c\u6b63\u662f\u8fd9\u4e00\u73af\u7684\u5e95\u6c14\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e09\uff0c\u5fc5\u987b\u89e3\u51b3\u6389\u7ebf\u4e0a\u8d2d\u4e70\u7684\u6838\u5fc3\u969c\u788d\u3002\u6bcf\u4e2a\u88ab\u642c\u5230\u7ebf\u4e0a\u7684\u54c1\u7c7b\uff0c\u90fd\u6709\u5b83\u201c\u5fc5\u987b\u5148\u4f53\u9a8c\u201d\u7684\u90a3\u9053\u574e\u2014\u2014\u773c\u955c\u662f\u8bd5\u6234\uff0c\u5e8a\u57ab\u662f\u8eba\uff0c\u978b\u662f\u7a7f\u3002\u8c01\u80fd\u5de7\u5999\u5730\u628a\u8fd9\u9053\u574e\u79fb\u8d70\uff0c\u8c01\u624d\u6709\u673a\u4f1a\u3002\u5c45\u5bb6\u8bd5\u6234\u5c31\u662f\u90a3\u4e2a\u89e3\u6cd5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u56db\uff0c\u5fc5\u987b\u628a\u4f4e\u4ef7\u505a\u6210\u597d\u54c1\u724c\u3002\u4fbf\u5b9c\u5f88\u5bb9\u6613\uff0c\u4fbf\u5b9c\u53c8\u8ba9\u4eba\u613f\u610f\u9a84\u50b2\u5730\u4f7f\u7528\u5f88\u96be\u3002\u540d\u5b57\u3001\u5ba1\u7f8e\u3001\u4f7f\u547d\uff0c\u90fd\u662f\u4e3a\u4e86\u8ba9\u6d88\u8d39\u8005\u89c9\u5f97\u81ea\u5df1\u4e70\u7684\u662f\u4e00\u4e2a\u66f4\u806a\u660e\u7684\u9009\u62e9\uff0c\u800c\u4e0d\u662f\u4e00\u4e2a\u5ec9\u4ef7\u7684\u66ff\u4ee3\u54c1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u76f8\u4f3c\u6848\u4f8b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dollar Shave Club<\/strong>\u3002\u5243\u987b\u5200\u548c\u5200\u7247\u957f\u671f\u88ab\u5c11\u6570\u5de8\u5934\u638c\u63a7\uff0c\u4ef7\u683c\u5c45\u9ad8\u4e0d\u4e0b\u3002\u521b\u59cb\u4eba Michael Dubin \u7528\u4e00\u652f\u6210\u672c\u6781\u4f4e\u5374\u6781\u5176\u597d\u7b11\u7684\u89c6\u9891\u4e00\u591c\u7206\u7ea2\uff0c\u628a\u4f18\u8d28\u5243\u987b\u5200\u4ee5\u8ba2\u9605\u65b9\u5f0f\u76f4\u63a5\u3001\u4fbf\u5b9c\u5730\u5bc4\u5230\u7528\u6237\u5bb6\u95e8\u53e3\u3002\u5b83\u548c Warby Parker \u662f\u540c\u4e00\u79cd\u6253\u6cd5\uff1a\u76ef\u4f4f\u4e00\u4e2a\u88ab\u5de8\u5934\u9ad8\u4ef7\u5784\u65ad\u7684\u65e5\u7528\u54c1\uff0c\u780d\u6389\u4e2d\u95f4\u5546\uff0c\u76f4\u63a5\u5356\u7ed9\u6d88\u8d39\u8005\uff0c\u6700\u7ec8\u88ab\u8054\u5408\u5229\u534e\u4ee5\u7ea6\u5341\u4ebf\u7f8e\u5143\u6536\u8d2d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Casper<\/strong>\u3002\u5e8a\u57ab\u884c\u4e1a\u8fc7\u53bb\u88ab\u4e2d\u95f4\u5546\u548c\u5c55\u5385\u63a8\u9500\u4e3b\u5bfc\uff0c\u4ef7\u683c\u4e0d\u900f\u660e\u3001\u4f53\u9a8c\u4e5f\u4e0d\u597d\u3002Casper \u628a\u5e8a\u57ab\u538b\u7f29\u8fdb\u4e00\u4e2a\u76d2\u5b50\u76f4\u63a5\u5feb\u9012\u5230\u5bb6\uff0c\u4e3b\u6253\u201c\u4e00\u6b3e\u597d\u5e8a\u57ab\u201d\uff0c\u5e76\u7528\u8d85\u957f\u8bd5\u7528\u671f\u89e3\u51b3\u201c\u4e0d\u8eba\u6ca1\u6cd5\u4e70\u201d\u7684\u95ee\u9898\u3002\u5b83\u540c\u6837\u662f\u628a\u4e00\u4e2a\u9ad8\u52a0\u4ef7\u3001\u91cd\u7ebf\u4e0b\u7684\u54c1\u7c7b\uff0c\u642c\u6210\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u7684\u7ebf\u4e0a\u751f\u610f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bonobos<\/strong>\u3002\u521b\u59cb\u4eba Andy Dunn \u4ece\u4e00\u6761\u7248\u578b\u66f4\u5408\u8eab\u7684\u7537\u88e4\u8d77\u6b65\uff0c\u505a\u6210\u4e86\u6700\u65e9\u4e00\u6279\u7eaf\u7ebf\u4e0a\u3001\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u7684\u670d\u88c5\u54c1\u724c\u4e4b\u4e00\u3002\u8fc7\u53bb\u4e70\u88e4\u5b50\u8981\u53bb\u5546\u573a\u4e00\u6761\u6761\u8bd5\uff0c\u6b3e\u5f0f\u548c\u7248\u578b\u90fd\u6709\u9650\uff1bBonobos \u5148\u5728\u7ebf\u4e0a\u628a&#8221;\u5408\u8eab&#8221;\u505a\u6210\u5356\u70b9\uff0c\u540e\u6765\u53c8\u5f00\u51fa\u5c11\u91cf\u53ea\u4f9b\u8bd5\u7a7f\u3001\u4e0d\u5907\u5e93\u5b58\u7684&#8221;\u5bfc\u8d2d\u5e97&#8221;\u2014\u2014\u4f60\u5728\u5e97\u91cc\u8bd5\u597d\uff0c\u8d27\u76f4\u63a5\u4ece\u4ed3\u5e93\u53d1\u5230\u5bb6\u3002\u5b83\u540c\u6837\u662f\u780d\u6389\u4e2d\u95f4\u73af\u8282\u3001\u628a\u54c1\u724c\u548c\u987e\u5ba2\u76f4\u63a5\u8fde\u8d77\u6765\uff0c\u6700\u7ec8\u88ab\u6c83\u5c14\u739b\u6536\u8d2d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ed6\u4eec\u7684\u5171\u6027<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Warby Parker\u3001Dollar Shave 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class=\"wp-block-paragraph\">\u4ed6\u4eec\u8fd8\u6709\u51e0\u4e2a\u4e00\u81f4\u7684\u5e95\u8272\u3002\u90fd\u4ece\u4e00\u4e2a\u5177\u4f53\u7684\u3001\u8ba9\u4eba\u4e0d\u723d\u7684\u9ad8\u4ef7\u75db\u70b9\u51fa\u53d1\uff1b\u90fd\u7528\u4e92\u8054\u7f51\u4f5c\u4e3a\u76f4\u63a5\u89e6\u8fbe\u6d88\u8d39\u8005\u7684\u901a\u9053\uff0c\u7701\u4e0b\u4e86\u5e97\u9762\u548c\u7ecf\u9500\u7684\u5c42\u5c42\u6210\u672c\uff1b\u90fd\u4f1a\u9488\u5bf9\u6027\u5730\u89e3\u51b3\u201c\u7ebf\u4e0a\u4e0d\u80fd\u4f53\u9a8c\u201d\u7684\u90a3\u9053\u574e\u2014\u2014\u8bd5\u6234\u3001\u8bd5\u7761\u3001\u8bd5\u7528\uff1b\u4e5f\u90fd\u5f88\u61c2\u7528\u5185\u5bb9\u3001\u54c1\u724c\u548c\u4ef7\u503c\u89c2\uff0c\u8ba9\u4e00\u4e2a\u66f4\u4fbf\u5b9c\u7684\u9009\u62e9\u663e\u5f97\u66f4\u806a\u660e\u3001\u66f4\u503c\u5f97\u9a84\u50b2\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u4ed6\u4eec\u90fd\u660e\u767d\uff1a\u5728\u4e00\u4e2a\u4ef7\u683c\u8fdc\u8d85\u6210\u672c\u7684\u884c\u4e1a\u91cc\uff0c\u8d22\u5bcc\u4e0d\u5fc5\u9760\u53d1\u660e\u521b\u9020\uff0c\u53ea\u9700\u8981\u628a\u88ab\u4e2d\u95f4\u73af\u8282\u5403\u6389\u7684\u90a3\u90e8\u5206\u4ef7\u503c\uff0c\u91cd\u65b0\u8fd8\u7ed9\u6d88\u8d39\u8005\uff0c\u518d\u4ece\u4e2d\u7559\u4e0b\u81ea\u5df1\u7684\u4e00\u4efd\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6848\u4f8b\u542f\u53d1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u7684\u672c\u8d28\uff0c\u4e0d\u662f\u201c\u5728\u7f51\u4e0a\u5356\u4e1c\u897f\u201d\uff0c\u800c\u662f\u91cd\u6784\u5206\u53d1\u3002\u5b83\u505a\u7684\u4e8b\uff0c\u662f\u627e\u5230\u4e00\u4e2a\u4ef7\u683c\u88ab\u4e2d\u95f4\u73af\u8282\u548c\u54c1\u724c\u6ea2\u4ef7\u6491\u5f97\u865a\u9ad8\u7684\u54c1\u7c7b\uff0c\u628a\u90a3\u6761\u53c8\u957f\u53c8\u8d35\u7684\u94fe\u6761\u538b\u77ed\uff0c\u8ba9\u6d88\u8d39\u8005\u7528\u66f4\u4f4e\u7684\u4ef7\u683c\u4e70\u5230\u540c\u6837\u7684\u4e1c\u897f\uff0c\u540c\u65f6\u628a\u539f\u672c\u88ab\u4e2d\u95f4\u5546\u62ff\u8d70\u7684\u5229\u6da6\u7559\u7ed9\u81ea\u5df1\u3002Neil Blumenthal 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